Industry
Consumer Technology
Client
Personal Project
Duration
2 months
Effortlessly identify plants and unlock their secrets
Ethnographic Interviews Unveil User Perspectives
Ethnographic interviews offer deep insights into users' diverse relationships with plants. From avid gardeners to urban enthusiasts, these conversations unveil needs and enrich our understanding, guiding app development to resonate with our audience.
Age:
33
Occupation:
Software Engineer
Goals:
Peter is a diligent and focused software engineer, known for his dedication to his work and his passion for technology. With long hours spent at the office, he often finds himself short on time for personal interests and hobbies.
Background:
With his dedication to his work and his love for his pets, Peter seeks a solution that seamlessly integrates into his lifestyle, providing him with the resources he needs to make informed decisions and create a safe and welcoming space for his furry companions.
Age:
45
Occupation:
Florist
Goals:
With her expertise and dedication to continuous learning, Carol seeks a solution that empowers her to stay informed about industry trends and innovations, allowing her to elevate her floral business and delight her customers with personalized recommendations and guidance.
Background:
Carol is a passionate and knowledgeable florist, dedicated to her craft and committed to providing exceptional service to her customers. With years of experience in the floral industry, she possesses a deep understanding of plants and flowers, along with a keen eye for design.
Both Peter and Carol share a common need for easily accessible plant information. While Peter seeks quick guidance for pet-friendly plants amid his hectic schedule, Carol relies on accurate resources to assist her customers effectively. Their shared emphasis on accessibility and reliability underscores the opportunity for a streamlined solution catering to diverse user needs in plant research.
From Inspiration to Blueprint
As I explored various design possibilities and user interactions, the wireframes acted as blueprints, guiding my vision and refining concepts. Pairing brainstorming images with wireframes enabled me to bridge the gap between inspiration and execution, facilitating a collaborative and iterative ideation process that laid the foundation for this project's development.
Revelations and Enhancements Revealed through User Testing
During user testing round, I collected extensive raw data from participants, including their interactions with the app, feedback on usability, and suggestions for new features. This data was meticulously analyzed to identify patterns and common pain points.
By categorizing user feedback into actionable items, I was able to pinpoint specific areas for improvement. Key goals emerged from this analysis, such as enhancing the user interface for better navigation, adding more detailed plant information, and streamlining the data input process. These insights will now drive my efforts to refine the app and better meet the needs of users.
More than just a digital field guide – it's a comprehensive research tool
The Plant Search app revolutionizes the way users engage with plant research information by providing a comprehensive database encompassing a wealth of botanical knowledge. Users can delve into detailed insights on various plant species, exploring their unique characteristics, habitats, and versatile applications. The app's intuitive interface empowers users to effortlessly navigate through this vast repository of botanical data, enabling quick and precise searches for specific plants or types based on an array of criteria such as scientific names, common names, habitats, or other distinguishing features.
Beyond its utility in individual exploration, the Plant Search app also caters to the needs of educational institutions, botanical gardens, and conservation organizations. Its robust functionality facilitates research endeavors, curriculum development, and public outreach initiatives, thereby enriching the botanical knowledge ecosystem and promoting awareness of plant biodiversity and conservation efforts.
